Naver Shopping currently shows 1,299 active listings for SEVENTEEN photocards this week, with prices running from ₩1,000 (≈$1) up to ₩39,800 (≈$28) and a median of ₩3,420 (≈$2). Switch over to Bunjang and the picture changes fast: only 30 listings, but a median of ₩10,000 (≈$7) and a top price of ₩2,300,000 (≈$1,643) on a single listing. Same fandom, same week, two markets that barely resemble each other.
Naver's shelf: high volume, tight pricing
At 1,299 listings, Naver is doing what it does best — giving Carats a lot of individual cards at prices that don't swing far from the ₩3,420 median. Two album eras show up again and again in this week's titles. SEVENTEENTH HEAVEN cards are everywhere, both the regular (일반반) and Carat edition (캐럿반) versions, with DK and Jun's cards appearing multiple times in the same search results. Jun in particular shows up in three separate listings — SEVENTEENTH HEAVEN regular, SEVENTEENTH HEAVEN Carat edition, and a pre-order bonus card tied to the Daredevil release — which is usually a sign a member is having a moment in demand, not just album timing lining up.
Seungkwan's birthday-box character photocard is also active on Naver right now, which matters because solo birthday merch runs on its own calendar completely separate from comeback promotion. If you're only watching for album-era drops, birthday releases like this one are easy to miss entirely, and they tend to sell out fast because there's no restock once a birthday event closes.
The ₩39,800 ceiling on Naver belongs to a 3D lenticular mini card in a binder, tied to the ALWAYS YOURS era. Bundled, novelty-format items like lenticular cards are consistently what pulls the top end of Naver's range up, not single flat photocards, which mostly cluster well under ₩10,000 across the top five shops this week: 네이버, 레트로엘피, 다라쿡, 케이팝플래닛, and 잽잽몰.
Bunjang: fewer listings, a much wider spread
Bunjang only has 30 SEVENTEEN photocard listings active right now, but its price range makes Naver look narrow by comparison. The floor is ₩500 (≈$0.40) — a single fan-made event giveaway (럽머페) card, the kind of item that only exists because someone attended an unofficial fan gathering and shared their pull. The ceiling is ₩2,300,000 (≈$1,643), and that number comes from bundling rather than rarity inflation on any one card.
The listing behind that top price packages a Woozi binder together with four cards — including DK, The8, and Dino — from the FML mini album, sold as one lot. A similar logic drives an IS RIGHT HERE listing bundling Woozi, The8, Vernon, and DK cards with a Seungkwan binder, and a Carat Land-themed listing combining Carat Zone and confetti event photocards from earlier this year. Once you divide ₩2,300,000 across a binder plus four or more cards, the per-card price actually tracks closer to Bunjang's ₩10,000 median than the headline number suggests — but the total sticker price is what shows up first in a search result, and that's usually what gets shared around fan forums as "the going rate."
Price snapshot
| Marketplace | Listings | Min | Median | Max |
|---|---|---|---|---|
| Naver | 1,299 | ₩1,000 (≈$1) | ₩3,420 (≈$2) | ₩39,800 (≈$28) |
| Bunjang | 30 | ₩500 (≈$0.40) | ₩10,000 (≈$7) | ₩2,300,000 (≈$1,643) |
Why the gap exists
Naver's top sellers this week are shops rather than individual collectors, and shop pricing stays close to a going rate because they're moving volume across many buyers at once. Bunjang listings come from individual Carats selling their own pulls or duplicates, so a price reflects what one seller decided their specific bundle was worth that day rather than what a catalog says. That's why the same fandom produces a ₩3,420 median in one market and a ₩10,000 median in the other. It isn't that Bunjang photocards are inherently rarer — it's that Bunjang listings are more likely to be bundles and one-off deals rather than single cards priced against a shop catalog, and bundles almost always list at a higher total than any individual card inside them would alone.
This matters more than it sounds like for anyone buying from outside Korea. Bunjang doesn't ship internationally, and completing a trade generally requires a Korean bank account and phone number, so the bundle deals that actually offer the best per-card value stay invisible to overseas Carats unless someone local is executing the purchase. Naver listings are easier to reach through cross-border shopping tools, but the SEVENTEENTH HEAVEN and ALWAYS YOURS cards that are in real demand tend to sell through fast, often before a Bunjang reseller even lists their extras for sale. By the time a card shows up on both platforms at once, it's usually a sign supply has caught up with demand rather than the reverse.
What's actually in demand this week
Between the two marketplaces, the pattern for SEVENTEEN this week points to FML and SEVENTEENTH HEAVEN cards as the most active listings, with Jun and DK appearing across both album eras and Seungkwan's birthday box pulling separate interest outside the comeback cycle entirely. The Carat Zone and confetti bundle on Bunjang also suggests fan-meet and event-exclusive photocards are still circulating well after the events themselves ended, which is common for items that were never sold through official retail in the first place. If a specific member card only shows up buried inside a Bunjang bundle, or on a Naver shop listing that won't ship to your country, that's the actual gap worth closing rather than something to wait out until it resolves itself.
Full group details and past SEVENTEEN requests are on the SEVENTEEN page — send over the card or bundle you're chasing and current Naver and Bunjang stock gets checked before it moves.